WCRC Leaders · Interactive Intelligence
CEO Strategy Lab™
The business simulation for a higher tomorrow
Founders and CEOs: take the chair. Lead a fictional company through 12 quarters. Build durable enterprise value without sacrificing the people, trust and capabilities that make it possible.
- Quarters to lead
- 12
- Quarters to lead
- Years of leadership
- 3
- Years of leadership
- Attention points a quarter
- 100
- Attention points a quarter
- Priorities to balance
- 8
- Priorities to balance
- Strategic areas
- 4
- Strategic areas
- Challenge modes
- 3
- Challenge modes
An invitation to founders & CEOs
The boardroom is yours.
You have made these calls for real. Now make them where the only thing at stake is what you learn. The WCRC CEO Strategy Lab™ hands you a company, a mandate and a board — then asks what you will stop doing.
Each quarter brings a WCRC intelligence brief of weak signals and visible risks, a fixed budget of CEO attention and capital, and three decisions that cannot all be free. What you neglect compounds. What you invest in may only pay back four quarters later.
Strategy is the art of what you don't do.
The CEO's field guide
Four moves, every quarter.
- 01
Read the signals
Your intelligence brief mixes weak signals with visible risks. Respond to one market event before setting priorities.
- 02
Make the trade-offs
Distribute exactly 100 attention points across eight priorities. Invest a limited capital envelope, or hold some as cash.
- 03
Choose your direction
Make three major decisions across Workplace, Brand, Finance and Growth. Every choice has a cost. You may focus on one area, but neglect compounds elsewhere.
- 04
Live with the consequences
Review the quarter and the board's interpretation. Investments and mistakes can surface one to four quarters later. Insolvency ends your mandate early.
Four levers. One interconnected company.
People. Brands. Finance. Growth.
Workplace
Scored on People Power / 100
Build high-performing teams. Manager attention and a credible workload decide whether commitment strengthens.
Brand
Scored on Brand Power / 1000
Create trust and value. Every customer interaction is still building or spending trust.
Finance
Scored on Financial Resilience / 100
Allocate, grow, stay resilient. Preserve a reserve while funding investments the organisation can deliver.
Growth & Future
Scored on Future Readiness / 100
Expand today, lead tomorrow. A clear position and disciplined innovation matter more than copying every move.
The WCRC Intelligence Brief reads
- Market
- Competitors
- People
- Brand
- Financial
- Risk
Your board watches
- Available cash
- Annual revenue
- Operating profit
- Company value
- CEO attention
- Brand momentum
- Reputation capital
- Growth power
- WCRC Reputation Opportunity™
Your mandate
A company. A challenge. Your legacy.
Every business starts from a different position. Set up your company — its industry, stage, size and ambition — and your profile shapes the starting balance sheet, strategic strengths and constraints.
Choose your challenge
Stable Growth
A balanced mandate. Room to learn.
Competitive Pressure
Less time. Stronger rivals.
CEO Crisis Mode
Fragile trust. Cash under pressure.
Pick a strategic ambition
- Increase profitability
- Become market leader
- Build a powerful brand
- Expand internationally
- Transform with technology/AI
- Prepare for investment or IPO
- Turn around the company
Run a company in
Consumer · Technology · Financial Services · Manufacturing · Retail · Professional Services · Healthcare · Media · Automotive · Real Estate — and more.
12 quarters · No perfect answers
Real decisions. Real consequences. A stronger tomorrow.
Built by WCRC for founders, CEOs and leadership teams. Play it on your own, or run it alongside your leadership team and compare the choices you each made.
Scores are fictional game indicators, not an official WCRC company assessment. Fictional companies. Real strategic tensions. Progress is saved in your own browser.